Maître Jérôme TASSI

Avocat au barreau de Paris

Avocat titulaire d'un certificat de spécialisation en Droit de la propriété intellectuelle

Compétences : Droit de la propriété intellectuelle

Barreau : Paris

Adresse : 11 RUE D UZES 75002 PARIS

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Publié le 16/02/2022

Pas de protection a titre de marque pour le Smiley Chips CA Paris, 11 février 2022)

Article juridique - Droit de la propriété intellectuelle

Par Me Jérôme TASSI

Pas de protection a titre de marque pour le Smiley Chips CA Paris, 11 février 2022)

Mac Cain avait déposé une demande de marque française représentant un smiley pour des "Produits de pommes de terre ; Produits à base de pommes de terre ; Pommes de terre transformées."

La Cour d'appel confirme le refus de l'INPI car le signe en cause n’est pas apte à constituer une marque servant à identifier les produits qui en sont revêtus comme provenant d’une même entreprise et à distinguer ces produits de ceux provenant d’une autre entreprise.

En effet, "le consommateur moyen, normalement attentif et raisonnablement avisé des Produits de pomme de terre : Produits à base de pommes de terre; Pommes de terre transformées visés dans la demande d’enregistrement, habitué à rencontrer des 'smileys’ sur de nombreux produits alimentaires de consommation courante, d’origines commerciales différentes, ne sera pas enclin à appréhender le signe de la demande d’enregistrement comme un indicateur de l’origine commerciale du produit mais le considérera comme un élément décoratif destiné à présenter favorablement ce produit et à en assurer la promotion"