Décision d'opposition intéressante qui reconnait que l'icône d'Instagram est une marque de renommée pour de nombreux produits et services en classes 9, 35, 41 et 42.

L'EUIPO considère ensuite que le logo utilisé par une société singapourienne porte atteinte à cette marque de renommée:

"In view of this visual approximation to the earlier reputed mark, and the association that it will produce in the minds of consumers in the relevant territory, the contested sign will receive an unfair ‘boost’, because the marketing of the applicant’s goods and services would be made easier, as they will benefit from the power of attraction of the famous brand.
 
It is precisely because of the efforts of the opponent in promoting its mark, not those of the applicant, that the contested sign would start off with an immediate degree of recognition. In other words, due to the considerable reputation of the earlier mark and to the aforementioned similarities between the signs, the contested sign would most likely be easier to remember and recognise for the relevant consumers and, owing to this, it would exploit the attractive powers or distinctiveness of the earlier mark."

#EUIPO #Instagram #trademark