Maître Capucine DAVID-PASTRE

Avocat au barreau de Paris

Compétences : Droit commercial, des affaires et de la concurrence, Droit du numérique et des communications, Droit de la propriété intellectuelle, Droit des sociétés commerciales et professionnelles, Droit de l'environnement, Droit de la concurrence, Droit de la consommation, Droit de la distribution, Droit du crédit et de la consommation

Barreau : Paris

Adresse : 1 RUE DE STOCKHOLM 75008 PARIS

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Publié le 03/06/2026

SHEIN de nouveau sanctionnée par la DGCCRF : environ 22 millions d’euros d’amendes administratives supplémentaires

Article juridique - Droit commercial, des affaires et de la concurrence

Par Me Capucine DAVID-PASTRE

SHEIN de nouveau sanctionnée par la DGCCRF : environ 22 millions d’euros d’amendes administratives supplémentaires

La Direction générale de la concurrence, de la consommation et de la répression des fraudes a annoncé une nouvelle série de sanctions à l’encontre de la société Infinite Styles Ecommerce Co Limited (ISEL), opérateur des ventes de la marque SHEIN en France.

Ces décisions s’ajoutent à la précédente amende de 40 millions d’euros prononcée en 2025 et portent sur plusieurs manquements au Code de la consommation et au Code de l’environnement.

Les griefs retenus concernent notamment :

le non-respect du droit de rétractation dans le cadre de la vente à distance ;
l’absence ou l’insuffisance d’informations obligatoires relatives aux caractéristiques environnementales des produits, notamment celles relatives à la présence de microfibres plastiques pour les textiles concernés ;
des confirmations de commande transmises aux consommateurs ne comportant pas l’ensemble des mentions légales obligatoires (prix, identité du vendeur, délais de livraison, garanties, médiation, etc.).

Ces décisions ont été prises à l’issue d’enquêtes menées en 2025 par les services de la DGCCRF sur le site fr.shein.com.

Au-delà du cas d’espèce, cette nouvelle série de sanctions illustre plusieurs tendances structurelles :

le renforcement des contrôles dans le secteur du e-commerce ;
l’attention accrue portée à l’effectivité des droits des consommateurs, y compris sur les obligations d’information ;
la montée en puissance du contentieux relatif aux obligations environnementales dans la distribution en ligne.

L’ensemble de ces éléments confirme une intensification du contrôle administratif des plateformes numériques, dans un contexte de régulation croissante du commerce en ligne au niveau national et européen.