Maître Alexis REYNE

Avocat au barreau de Marseille

Compétences : Droit commercial, des affaires et de la concurrence, Droit du numérique et des communications, Droit de la propriété intellectuelle, Droit du sport, Droit des sociétés

Barreau : Marseille

Adresse : 23/25 rue Edmond Rostand 13006 MARSEILLE

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Publié le 24/05/2016

Nullité de la marque "LOL" pour défaut de caractère distinctif.

Article juridique - Droit de la propriété intellectuelle

Par Me Alexis REYNE

Soulevée à titre reconventionnel dans le cadre d'un litige en contrefaçon, le Tribunal de Grande Instance de PARIS a fait droit à la demande de nullité de la marque communautaire "LOL" pour défaut de caractère distinctif au sens de l'article L.711-2 du Code de la Propriété Intellectuelle, et de l'article 7 du règlement CE n°40/94.

A l'appui de leur décision les juges considèrent que cet acronyme signifiant "laughing of loud" est "doté d'un sens autonome fort pour le consommateur moyennement attentif" qui, "en raison de son caractère banal et universel", le prive "de la fonction qu'il est censé remplir, à savoir celle de garantir l'origine du produit".

Ce jugement confirme, encore une fois, le caractère éminemment subjectif de l'appréciation du critère de "distinctivité", première des conditions de validité des marques.