Maître Seyed Siavash SHAHRJERDI

Avocat au barreau de Paris

Compétences : Droit de la protection des données personnelles, Droit du numérique et des communications, Droit de la propriété intellectuelle, Droit de l'arbitrage, Procédure d'appel, Droit bancaire et boursier, Droit international et de l'Union européenne, Droit commercial, des affaires et de la concurrence, Droit des assurances

Barreau : Paris

Adresse : 37 AVENUE VICTOR HUGO 75116 PARIS

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Publié le 09/08/2026

AI washing : ce que vous risquez, ce qu’il faut vérifier !

Article juridique - Droit du numérique et des communications

Par Me Seyed Siavash SHAHRJERDI

AI washing : ce que vous risquez, ce qu’il faut vérifier !

Pour les directions juridiques, équipes marketing, investisseurs et praticiens M&A, l’AI washing devient un vrai sujet de risque.

Dire qu’un produit est “AI-powered” n’est plus une simple formule commerciale. C’est une affirmation vérifiable.

Aux USA, l’AI washing peut déjà être poursuivi sur plusieurs terrains : pratiques trompeuses devant la FTC, déclarations investisseurs devant la SEC, publicité mensongère entre concurrents via le Lanham Act, ou class actions engagées par des consommateurs.

Pour les entreprises opérant en Europe, l’impact est direct.

Une promesse IA mal documentée peut devenir :

→ une pratique commerciale trompeuse
→ un risque de concurrence déloyale
→ un manquement contractuel
→ un point de friction en levée de fonds
→ une difficulté en due diligence
→ un sujet de garantie dans une acquisition
→ un risque de baisse de valorisation

Le bon réflexe : créer un dossier de preuve IA avant toute communication.

À vérifier concrètement :

→ ce que l’IA fait réellement
→ ce qui relève d’une simple automatisation
→ ce qui reste traité par des humains
→ si le modèle est propriétaire ou fourni par un tiers
→ les performances réellement mesurées
→ les limites connues du système
→ les données utilisées
→ les contrats fournisseurs IA
→ les supports marketing, commerciaux et investisseurs

En transaction transatlantique, ce point devient encore plus sensible.

Un investisseur ou acquéreur demandera de plus en plus :

→ la documentation technique
→ les tests de performance
→ les contrats fournisseurs
→ les réclamations clients
→ les communications investisseurs
→ la justification des claims IA
→ les garanties données sur les capacités du produit

Prenez rendez-vous avec S. Siavash SHAHRJERDI dès maintenant pour auditer vos communications IA, vérifier vos preuves et sécuriser vos claims avant toute campagne, levée de fonds ou opération M&A.

Fichier attaché