Maître Ariane ROORYCK-SARRET

Avocat au barreau du Havre

Compétences : Droit de l'informatique et des télécommunications, Droit du travail et social, Réparation du préjudice corporel, Droit commercial, des affaires et de la concurrence, Droit du crédit et de la consommation, Droit des étrangers en France, Droit de la famille, divorce, séparation, Droit pénal, Procédure civile, Procédure d'appel, Droit de la propriété intellectuelle, du numérique et des communications

Barreau : Le Havre

Adresse : 125 BIS Boulevard de Strasbourg 76600 LE HAVRE

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Publié le 31/07/2020

Citykomi propose une application permettant la diffusion d'informations sans collecter des données personnelles

Evènement/Actualité institutionnelle

Par Me Ariane ROORYCK-SARRET

Citykomi propose une application permettant la diffusion d'informations sans collecter des données personnelles

Sterenn Law a conseillé Citykomi SAS, ayant développé une application permettant la diffusion d’informations sur les terminaux mobiles (type smartphone) l'ayant téléchargé.

La spécificité de l’application développée par l’entreprise Citykomi est le respect de l’anonymat des utilisateurs de téléphones, récepteurs des messages diffusés par les diffuseurs ayant souscrit un abonnement auprès de celle-ci (décideurs publics, collectivités, entreprises…).

La technologie utilisée par Citykomi, brevetée, permet que l’utilisateur de l’application puisse s’enregistrer auprès de la liste de diffusion de son choix sans avoir à communiquer ses données à caractère personnel, type adresse mail ou numéro de téléphone.

Par exemple, cette technologie a été utilisée par un diffuseur institutionnel pendant la crise du Coronavirus pour communiquer un contenu ciblé et évolutif via l’application auprès des utilisateurs ayant choisi de s’enregistrer sur canal de diffusion dédié.

La reconnaissance du terminal de l’utilisateur indispensable à la diffusion ciblée d’information se fait via l’identifiant unique de notification généré pour chaque terminal et application par Google et Apple.

Cet identifiant, non nominatif, est utilisé par les plateformes de développement de l’application (Apple et Android) pour assurer les notifications « push » de l’information.

Citykomi stocke l’identifiant de notification associé à chaque smartphone, ce dernier étant utilisé par les seuls serveurs de notifications des plateformes à partir desquels l’application a été téléchargée pour notifier un nouveau contenu sur le terminal de l’utilisateur.

Il en résulte qu’aucune donnée à caractère personnel de l’utilisateur n’est stockée par Citykomi, la désinstallation de l’application entrainant l’arrêt de la réception des informations sans qu’aucun recoupement soit possible par les serveurs des plateformes ou Citykomi pour déterminer l’identité physique du possesseur du smartphone.