Maître Frédéric CHHUM

Avocat au barreau de Paris

Compétences : Droit du travail et social, Procédure d'appel, Droit pénal, Procédure civile

Barreau : Paris

Adresse : 34 RUE PETRELLE 75009 PARIS

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Publié le 05/05/2019

Influenceurs sur Instagram : Quel statut ? Quel statut juridique ?

Article juridique - Droit du travail et social

Par Me Frédéric CHHUM

Influenceurs sur Instagram : Quel statut ? Quel statut juridique ?

Le cadre juridique des influenceurs n’est pas clairement défini, notamment car les situations sont hétérogènes.

1.1) Détermination de la relation au cas par cas.

La plupart du temps, il n’y a pas de lien de subordination juridique entre les influenceurs et les marques et les contrats qui les lient sont des contrats de prestation de service.

Par exemple, lorsque qu’aucune image de l’influenceur n’est utilisée pour la mise en valeur du produit sur ses réseaux sociaux.

Ainsi, la relation contractuelle est déterminée au cas par cas.

1.2) Deux exceptions : les contrats de mannequins et d’artistes

1.2.1) L’influenceur : un artiste du spectacle ou un artiste interprète ?

1.2.2) L’influenceur : un mannequin ?

Pour lire l’intégralité de la brève, cliquez sur le lien ci-dessous

https://www.village-justice.com/articles/influenceurs-quel-statut-quel-cadre-juridique,31378.html

Frédéric CHHUM, Avocat à la Cour et Membre du Conseil de l’ordre des avocats de Paris

CHHUM AVOCATS (Paris, Nantes, Lille)

www.chhum-avocats.fr

https://www.instagram.com/fredericchhum/?hl=fr

.Paris : 4 rue Bayard 75008 Paris tel : 0142560300
.Nantes : 41, Quai de la Fosse 44000 Nantes tel : 0228442644