Maître Vincent BOURLIER

Avocat au barreau de Saint-Etienne

Compétences : Droit de la famille, des personnes et de leur patrimoine, Droit pénal

Barreau : Saint-Etienne

Adresse : 55 rue de la République 42400 ST CHAMOND

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Publié le 27/06/2023

Demain c’est le début des soldes !

Article juridique - Droit de la famille, des personnes et de leur patrimoine

Par Me Vincent BOURLIER

Petits rappels juridiques puisque l’on peut vendre exceptionnellement à perte.

Produits soldés

Les produits soldés doivent avoir été proposés à la vente et payés depuis au moins un mois avant le début des soldes. Il est interdit de procéder à un approvisionnement spécialement destiné aux soldes quelques jours avant la date de début de l'opération commerciale, sans que les produits aient été proposés à la vente au préalable.

Dans le magasin, la distinction entre les articles soldés et non soldés doit clairement apparaître aux yeux des consommateurs : étiquetage précis, localisation séparée dans le magasin… etc.

Prix

Le vendeur doit clairement signaler les rabais proposés par rapport à un prix de référence réel. Il est ainsi interdit d'augmenter le prix d'un produit avant la période des soldes, dans le but de faire croire à une offre promotionnelle plus importante qu'elle ne l'est réellement.

Le commerçant doit pouvoir justifier des prix de référence des produits soldés : soit le prix le plus bas effectivement pratiqué avant le début de la promotion, soit le prix conseillé par le fournisseur ou la tête de réseau...

Par ailleurs, il est interdit de ne pas pratiquer les réductions de prix affichées en vitrine, pratique qualifiée de publicité mensongère.

Publicité sur les soldes

Une peine contraventionnelle d'une amende de 1 500 €, toute publicité relative à une opération de soldes doit mentionner :

La date de début de l'opération ;
La nature des marchandises soldées, si la totalité des produits de l'établissement n'est pas concernée par le déstockage.

Bon shopping