Maître Kamila CRISAN

Avocat au barreau de Marseille

Compétences : Droit du numérique et des communications, Droit de la propriété intellectuelle, Droit commercial, des affaires et de la concurrence

Barreau : Marseille

Adresse : 54 rue Paradis / 35 rue Grignan 13006 MARSEILLE

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Publié le 12/06/2024

Pourquoi déposer sa marque en marque verbale et en marque figurative ?

Article juridique - Droit de la propriété intellectuelle

Par Me Kamila CRISAN

Pourquoi déposer sa marque en marque verbale et en marque figurative ?

Pour une entreprise, la marque est un actif immatériel d'une valeur importante, et elle constitue souvent un actif immatériel essentiel. Elle représente l'identité, les valeurs et la notoriété de votre activité auprès du public. C'est pourquoi il est essentiel de la protéger efficacement, notamment par un dépôt de marque auprès de l'Institut National de la Propriété Industrielle (INPI) ou auprès des offices européen et internationaux.

Cependant, se limiter à un simple dépôt de marque verbale ou à l’inverse, de marque figurative, peut s'avérer insuffisant. En effet, le logo et plus généralement le graphisme associé à votre marque constituent également des éléments clés de votre identité visuelle.[...]

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