Maître Bénédicte VETTIER

Avocat au barreau de Grenoble

Compétences : Droit de la protection des données personnelles, Droit du numérique et des communications

Barreau : Grenoble

Adresse : 5 Rue Félix Poulat 38000 GRENOBLE

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Publié le 30/08/2023

A la reconquête de vos abonnés ! Ou pourquoi faire le tri dans votre liste email

Article juridique - Droit de la protection des données personnelles

Par Me Bénédicte VETTIER

A la reconquête de vos abonnés ! Ou pourquoi faire le tri dans votre liste email

C'est bientôt la rentrée et vous avez pris la bonne résolution de mettre enfin en place une séquence de réengagement pour faire le tri dans votre mailing list et relancer vos clients et prospects dormants ?

La mise en place de cette séquence de winback est indispensable non seulement pour recréer du lien niveau marketing, mais aussi parce qu'il existe une durée limite de conservation des contacts d'une newsletter.

➡️ Au bout de 3 ans suivant la dernière interaction avec l'abonné, vous devez le supprimer de votre liste.

Cool mais c'est quoi "l'interaction avec l'abonné" ?

C'est le dernier acte positif de la part du contact : un clic sur un lien dans l'email notamment (la simple ouverture de l'email n'est pas suffisante)

C'est pour ça qu'on voit des séquences de réengagement du genre "clique là pour me dire que tu es toujours intéressé pour recevoir mes emails ✨"

Et surtout, paramétrez votre séquence de manière à ce que le contact qui ne clique pas soit supprimé de vos bases de données ✅, pas pour le conserver 99 ans dans une liste d'attente...