Maître Bénédicte VETTIER

Avocat au barreau de Grenoble

Compétences : Droit de la protection des données personnelles, Droit de la propriété intellectuelle, du numérique et des communications

Barreau : Grenoble

Adresse : 5 Rue Félix Poulat 38000 GRENOBLE

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Publié le 06/09/2023

Respecter le RGPD, un levier de rentabilité

Article juridique - Droit de la protection des données personnelles

Par Me Bénédicte VETTIER

Respecter le RGPD, un levier de rentabilité

Pourquoi le respect du RGPD est un levier de rentabilité pour votre entreprise ?

Parce qu’un processus de mise en conformité au RGPD vous permettra de :

améliorer la cybersécurité de votre entreprise : les TPE-PME doivent prendre en compte le risque de cybermalveillance qui peut engendrer des coûts monstrueux en cas d’interruption d’activité ou de perte de données

mieux gérer vos data : on audite les données, on fait le ménage et on ne garde que ce qui a de la valeur pour l’entreprise.

augmenter le ROI marketing : on combine le ménage des données en interne avec le consentement des personnes à recevoir de la prospection commerciale, résultat : on évacue les prospects non-engagés pour conserver une base qualifiée (= amélioration des taux de clic, engagement et conversion)

augmenter la confiance de l’audience : parce que les consommateurs développent un ressentiment profond contre les comportements antiéthiques des marques, surtout sur le web (des études marketing appuient ce constat)